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Learn from your customers, and don't listen to them

I've learned that most companies that are building a product are led by what their users say they want. Mistakenly interpreting that as 'market-led', or learning from your users.

I believe that is a mistake. Customers shouldn't be leading the development. Instead, you should learn the needs of your customers. And use that information to create a persona of your ideal customer.

Our feature list should not be a summary of all the needs of the customers interviewed.

Instead of giving the team the tasks to implement rushed solutions, I'd empower the team to solve the problems.

We'll get better, and more creative solutions that way.