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Only do work with an outcome defined

It's senseless to work on something without a clearly defined outcome (not output). We should reject random effort. The 'Why' needs to be answered before anything else.

Our roadmaps need to read 'Increase user engagement'. As it is a stronger, activating goal to pursue than 'Release shared profiles feature'.

Every initiative we take are steps towards the prize. The art is in prioritizing expected results.