They are all practically the same strategy. I'll summarize them:
- Set a goal for yourself.
- Pick a niche target audience.
- Satisfy a proven need of this audience.
- Write a message/story you want to keep repeating.
- Be consistent and keep going.
That is why I have decided –after long thought– to focus on making the design industry accessible for all. Demystifying designer news, processes, and provide commentary on industry trends from the perspective of a layman.
This means my target group are people that see the benefit of design, but don't feel the need to understand it deeply.
The business owners that want results, but don't have time to plough through design books.
The good people from non-profits, that are looking for understanding what they can do to improve their fundraising.
My objective with this blog will be to defeat 'designer protectionism', and making design free trade again.
If that sounds great to you, don't hestitate to sign up for the newsletter.